behavioral design. intentional. human centered.

I'm fascinated by how people think, make decisions, and interact with digital products. This curiosity led me to UX design — a field where psychology, research, and creativity come together to shape meaningful user experiences.

I hold a Master's degree in Behavioural Economics from Reichman University, where I studied decision-making and human behaviour. This perspective influences how I approach design, helping me focus not only on usability but also on understanding why users behave the way they do.

I recently completed a UX design internship at Wix, where I worked on internal tools and SaaS products using the Wix Design System and collaborated with product teams throughout the UX process — from research and flow mapping to prototyping and testing.

Alongside this experience, I work on freelance UX/UI projects across healthtech, e-commerce, and digital platforms, designing web and mobile interfaces and leading projects from research to final UI design. I'm particularly interested in AI-powered products, fintech, and data-driven design, and enjoy turning complex ideas into clear, intuitive experiences.